Finding new customers through SEO, Social Media and Pay-Per-Click Search Advertising.
Search Engine Optimisation (SEO) starts with thorough keyword research and competitor analysis to identify the best keywords to target. These keywords are used in your product names and descriptions and in your web page titles and addresses, to improve ranking for these search terms.
Pages are carefully structured and accessible by Google and an automatically generated site map (a list of all the pages on your website) helps Google add the pages to its search results.
Google Analytics is used to monitor keyword performance and gain insight into how customers use your website. This information is used to optimise your website further.
Social Media is an important part of any marketing campaign. In addition to improving ranking in Google search results, integration with Twitter, Facebook and other social networks allows your customers to connect with you more easily, whilst at the same time allowing you to reach out to them.
This interaction not only helps build your brand and promote your products, but also allows you to monitor changing trends and react to customer demands, so you stay a step ahead of the competition.
Pay-Per-Click (PPC) Search Advertising can be a quick and easy way to get to the top of the search results. However, clicks can be expensive. That’s why we make sure your campaign is fully optimised and tracked to get the maximum return on your investment.
Whatever your requirements, just call me or drop us a line and I'll be happy to discuss them.