Online marketing to maximise your return on investment
The digital marketing mix
Whether it’s through search engine optimisation, Pay-Per-Click (PPC) search advertising or social media, our strategy is to maximise the return from your marketing budget.
Search Engine Optimisation
Building a new ecommerce website without first considering search engine optimisation (SEO) can be a costly mistake. We begin by carrying out thorough keyword research and competitor analysis. By gaining an understanding of who your target audience is, what your competitors are doing and how your audience search online we leverage Magento’s features to achieve real measurable results.
iIncluding a Blog on your website and regularly adding keyword rich posts that link back to the products can promote the relevance of your products to search terms and improve ranking in search engines. We can advise on blogging strategy so that the content has maximum impact on SEO and helps drive sales.
Your website will be integrated with Google Analytics to monitor keyword performance and gain insight into visitor behaviour. This data will be used to optimise the website further and improve search engine ranking with time.
Pay-Per-Click (PPC) Search Advertising
Pay-Per-Click (PPC) search advertising can be a quick and easy way to get to the top of the search results. However clicks can be expensive. That’s why you need to be sure your campaign is fully optimised to get the maximum sales from your marketing budget.
Developing, implementing and learning are essential elements of any pay-per-click campaign. We track customer behaviour and determine which keywords are performing best and use this data to further optimise the choice of keywords. This allows us to implement a targeted, focussed campaign that delivers maximum return on investment.
Social media is a powerful weapon in the arsenal of any marketing strategy. In addition to improving ranking in Google search results, integration with Twitter, Facebook and other social networks allows your customers to connect with you more easily than ever before, whilst at the same time allowing you to reach out to them. This interaction not only helps build your brand and promote your products but also allows you to monitor changing trends and react to customer demands, so you can stay a step ahead of the competition.
By including "Like" and "Tweet" buttons on every product page and implementing data feeds from Twitter and Instagram our ecommerce websites are built to maximise the potential for customers to interact through social media.
Get in Touch
Call us on...
...or leave a message using
the contact form: